Cute Misfits
Cute Misfits™ is a community-driven awareness brand centered on a heartwarming collection of original characters, each with a story to tell. Every Misfit has a personality, a passion, and a challenge—whether it’s a quirky trait, living differently-abled, or simply feeling out of place.
Born from the belief that everyone carries something unique, unseen, or imperfect that deserves recognition and celebration, Cute Misfits™ invites the community to help shape each character and their story. These characters come to life on inspirational apparel, tote bags, stationery, and more—fulfilled through print-on-demand for scalable growth and wide reach. For collectors, limited-edition, hand-built figures and pottery bring each Misfit into the tangible world.
With 29% of U.S. adults living with a disability and nearly 60% of individuals with a mental health condition avoiding or delaying treatment due to stigma, our mission is clear: to challenge judgment, reduce shame, and share the truth that what makes us different is what makes us strong.
Welcome to the world of Cute Misfits™—where every quirk has a place, and every story matters.
Here is the introduction video for Cute Misfits! Get a 360 degree look at these precious babies! Also, read their personal stories below. (:
Meet: Sage, the Shy Fox
Sage is clever and wise, often keeping to themselves. They struggle with social anxiety but secretly adore people and enjoy making them laugh. Sage dreams of becoming a famous writer, using their wisdom and kind words to inspire and encourage others.
Meet: Jeda, the Curious Octopus
Jeda has always been the top student in their class, but their curiosity often gets them into trouble for asking too many questions. They’ve been bullied for being different, yet they embrace who they are without hesitation. Jeda finds joy in reading science fiction and loves solving puzzles of any kind, always eager to challenge their mind.
Meet: Aliza, the Sweet Baker
Aliza has a passion for baking and delights in sharing their favorite treat: carrot cake. Giving to others holds special meaning for them, as they grew up with very little. Their dream is to one day open a bakery, spreading joy and love through their delicious creations.
Meet: Hope, the Friendly Panda
Hope is an outgoing and fun soul, always the center of attention with their stories and infectious energy. But when the laughter fades, they secretly struggle with depression, feeling a quiet emptiness they rarely show. They dream of one day becoming a motivational speaker, using their charisma and personal experiences to inspire others to embrace their struggles and find strength in vulnerability.
Meet: True, the Artist
True is creative, sweet, and soft spoken. They love seeing people filled with joy and enjoy embracing the little things in life, despite losing their mother a couple of years ago. They look forward to one day sharing their art with their beloved mother.